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Get off the more leads treadmill!

Chasing more leads is exhausting and expensive. At Nacho, we’re customer-first consultants who will help you close more of your existing leads and retain your customers longer to make more revenue more consistently.

Our Services

Customer-first consulting

We’ll work with your team to analyze your entire customer journey and find opportunities to make practical improvements. Our goal is to maximize conversion and retention rates wherever possible so you can make more with the same or less marketing spend.

Sales Process Optimization

Ensure your sales team is equipped to close more deals with consistent, streamlined, & customer-first processes.

Customer Experience (CX) Optimization

Enhance every customer touchpoint, from onboarding to troubleshooting to referrals to post-churn analysis.

Hands-on Consulting

No two businesses are alike, so we work with our clients to find the approach that best fits your unique needs and goals.

Our Team

Who is Nacho?

Jacy Cruz

Partner

Zack Pennington

Partner

We’re serial founders and startup execs who hate bad customer experiences, wasting time, and leaving money on the table. We love helping other business owners improve their customer experience and sales challenges. Our customer-first mindset leads to higher conversion rates, lower churn, and more revenue.

We’ve spent the last decade running companies (as CEO, COO, CMO, or CPO). We’re fun to work with, honest, and non-judgmental. We like producing results and celebrating the wins. We’re Nacho ordinary consultants.

Join us

Ready to become a customer-first company?

Let’s discuss your company’s needs to see if we can help. Your customers, employees, and other stakeholders will be glad you did.

Were you expecting a longer website?

We value our customers’ time so much that we keep our website short and sweet. If other consulting firms don’t optimize for their own customers’ experience, why should they help you optimize for yours?

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